What Makes a Marketing Machine, According to the Harvard Bussiness Review

               I came across this very relevant and enlightening piece of information in my search for trends in the marketing industry that I could really take seriously and apply in my own life and future career. I found that more I dig, the more I find that many of the articles I deem "credible" are saying very similar things. The Harvard Business Review definitely has a perspective on marketing trends that are very detailed, and although many of the articles I have read are all saying similar things, they all have their own specific execution of similar ideas.
              What I have really gathered from HBR's article on the ultimate marketing machine is that in order to have the best marketing strategy and the best team it is necessary to utilize high performers that make these skills a top priority. Companies that put marketing on their top priority and insist on hiring on top performers see better sales. HBR addresses that high performers were weeded out for their skills in "understanding the entire picture."
           These top performers are able to put two and two together and understand the motives for peoples actions and apply that knowledge to what they are marketing.These high performers treat marketing as a science, they figure out what people are doing and why, in order to integrate their product into that equation.
            As many other articles have stated, the success of a high performance marketing industry is not just about finding intelligent people. It is about establishing a culture internally and externally to give everyone involved the "ultimate/total experience." It has been mentioned a lot that even though it would seem like an easy thing to do: just find high performers that understand peoples needs in order to successfully market your product/company/industry, is easier said than done. There are so many pieces to put together to make up such an effective chemistry that it is harder to do than most would have thought.
          What I really took from this article is that in any environment, it takes not only talent and having an understanding for your subject area, but it also working hard and well with others. It is important to know when everything is "clicking" and when it isn't. What can we as a marketing team do differently in terms of culture in order to ignite that spark internally and externally in the company. There are so many factors that go into a cohesive and successful company.


https://hbr.org/product/recommended/an/R1407C-PDF-ENG?referral=02512&cm_vc=rr_category_page.articles_top_carousel