4 Major Trends Happening in the Marketing Industry This Year!

             According to Enterprise Marketing / Content Marketing Strategy, and their Marketing Manager at Skyword ( also Managing Editor of the Content Standard) Ted Karczewski, there are "four content marketing trends unfolding in 2015." This is a very relevant subject to the population as a whole, but I however find it exceptionally enlightening.
             The first "unfolding trend" of 2015 is 1.Spending. Spending in this context relates directly to digital trends and digital marketing as it pertains to digital first institutions. The brands that will be the most effective and have the greatest advantage are those brands that are willing to pay ( spend money on) top notch talent. Brands are currently racing for digital first institutions and the application of cutting edge programs; the winners of this race will be those brands willing to spend money on vamped marketing. When you think about how many different "cutting edge" approaches we have to marketing strategies, it is over overwhelmingly obvious that spending the extra dime on skilled professionals more than pays off in the end.
             The second trend that Ted talks about is 2. Talent. Marketing companies are finding out that talent is hard to come by. Yes it is true that many individuals are skilled and talented, however they are finding that a perfect fit is rare. The content of the marketing must be very precise, and it is hard to get that chemistry with everyone. I see this a lot when working with new people in any atmosphere, they may be smart, driven and talented but its just not the right fit sometimes. This kind of chemistry can not be forced, trained, or easy to come by. Success is in the details.
             Trend number three addresses 3. Transformation. It is a well known fact that in order to survive and progress, change and adaption must occur. Those who do not change in order to adapt die out. So of course transformation of a brand must transform as the market keeps changing. Keeping up with the times, what is new, and how to keep your brand relevant and growing with all of the elements around it is obviously one of the most vital marketing strategies, period. It is a challenge to stay fresh, relevant and to keep up with the constant fluctuation of whats "in" what's "current" and requires devoted strategy in order to be successful in a world of constant change and transformation.
             And last but not least, the fourth trend is 4. The Customer Experience. Most importantly, with content strategy focused on the consumers positive experience, growth will inevitably occur. It may seem that this is very obvious and clear, however it is easy to get lost in the world of creativity and leave out need for strong public relations. Its not just about the marketing strategy, it is also considering the experience of a consumer. Keeping all of this in mind, I can see how one day this may be useful when working for a marketing division that cant quite pin down what needs to happen in order to be more effective.
            I really enjoyed this particular industry and trends discussed by Ted. I hope that one day these trends will be applicable in my own life and that I might look back on this as a valuable tool in order to further my professional success. In the mean time, I gathered very useful information from Enterprise Marketing , Content Marketing Strategy and The Content Standard.

http://www.skyword.com/contentstandard/enterprise-marketing/4-content-marketing-industry-trends-unfolding-in-2015/