The Art of Public Relations

Reference Page (trends to watch out for)
               
                Last week I focused on marketing trends implemented by respected industries and found out a lot of useful information, so this week I wanted to switch it up and focus on public relations. This past week I interviewed the Head of Marketing on Fort Carson here in Colorado Springs, and she said something that really helped me understand marketing and public relations on a deeper level. She said that marketing is a science, but public relations is an art form. So I wanted to research trends in the field of public relations and maybe uncover that art behind the trend.
                What better place to find out about trending PR tactics then the PRNewser? Here I found a very enlightening list of 7 PR trends that are currently trending here in 2015. I don’t want to discuss all 7 trends, rather the trends that I could find “artistic.” I would really like to dig into the “art of public relations” that my interview brought to my attention. I would like to touch on just a couple of these trends that make that art very apparent.
                To begin: Social Media Influence. This may not seem too artsy, however, imagine the creativity it takes to relate to the public and compete with all the other people trying to do the same thing, and really stand out and get noticed. It seems like it would not be that difficult however it takes a lot of skill to know exactly where and when to place feed in order to get the most attention.
                Another is: Real time marketing is very touchy. How do you keep up and stay relevant. What tactics do you use in order to capture attention? Again, how do you stand out in the crowd of new fascinating updates being upload every second to the world wide web? It’s an art.
                To end: Visuals. The best example of just how artistic PR can be. How do you know what to put up in order to receive the most positive response? How do you choose all of the right things in order to really capture what you are trying to put forth? Needless to say, public relations is fascinating and these coming trends are something to take into consideration when competing against some of the best industries out there.

Lastly I wanted to ad a video about crisis management and how this is one of the best examples of PR being an artform.