Public Relations according to 5W

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According to 5W: 1.Making friends with the evolved press release, 2. Seizing the power of visuals, 3. Becoming the czar of real-time PR, 4. Increasing your spend on video, 5.Curate Social Media Campaigns with the right kind of tweets, 6. Using Content and Influencer Marketing to Grow Brand Loyalists, 7.Becoming a safety resource, 8.Calling in the cavalry and 9.Thanking your math teacher are all strategic and noted trends, currently in Public Relations. Just like most of these articles I have been reading, I only pick out my favorites to bring to light and comment on because they are the ones I find most interesting and deem the most relevant in accordance to class concepts.
                Making friends with evolved press release: “Nobody wants to read.” I can really relate to this concept of here of making it simple, to the point and intriguing. Nobody wants to read a long press release anymore. This part of the article is spot on even just in my personal experiences. Bare and simple with promises of reward for digging in really help capture our attention and keep it.
                Seizing the power of visuals: we do often underestimate how valuable visuals are. We do have an information overload happening every day that it seems visuals that catch our eye are what get our attention. In order to tell a story, identify the personality of your online platforms, visuals are the way to capture that essence. Pictures say 1000 words. We have discussed this concept in class many times.
                Increasing your spend on video: Just like photos videos can be so much more effective than an overflow of words. People are willing to click on a video that looks interesting, or be captivated by a photo before reading the thousand words that both represent. A video budget is worth the long term investment. Our world is becoming digital and videos are viral.
               Lastly, Becoming the czar of real time PR: It seems that this is by far one of the most important concepts in marketing and PR period. Staying relevant and keeping up with time is the way to stay credible and popular. Knowing what is happening as it is happening is power. Getting things out there as fast as possible is one of the most effective strategies in PR. Crisis management also comes to mind; holding a press release too long after an incident, or new information can lead to back lash. Be strategic with your time is part of what makes PR an art. (Attached is an example video) 

                I found this particular article to be very relevant to our course and I feel that these concepts are really sinking in the more we research outside sources that say the same thing that our book and concepts from class do.